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FAQ's |
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Frequently Asked
Questions (FAQs)
Q.
Why should I advertise at IslamiCity?
A. For many reasons and chief among
them; (a) IslamiCity gives massive exposure to your business, (b) It is
cheaper than print medium, and (c) Your advertising is verifiable unlike
other mediums.
Q.
How could I benefit from advertising at IslamiCity?
A. IslamiCity and all its subsidiaries
offers you a niche and focused audience with high disposable income.
Unlike print medium advertising at IslamiCity is not only cheaper but
tracks the campaign performance. For example, a full page ad in
Islamic Horizons costs between $1000 and $1200 for approx 50,000 copies
published once in every two months without any verifying mechanism if your
ad performed as good as you wanted it to be. While advertising at
IslamiCity gives 100% verifiable report showing number of times your ad is
seen by visitors and number of times they clicked at it reaching your web
site.
Q.
Do I get discounts for long term campaigns?
A. Yes, you will get discounts for
short term 3 to 6 month campaigns and long term beyond 6 month campaigns.
We also offer discounts for not-for-profit organizations & newly
started small businesses as a gesture of our support.
Q.
What's the difference & advantages between short term and long term
campaigns?
A. Difference: The short term
campaign can range anywhere between three to six months and long term
campaigns range beyond six months. Advantages: The most notable
advantages for advertisers with term commitments are, discounts and price
protection during Ramadan & Hajj.
Q.
How about the peak season rates?
A. They are higher than the off season
rates and are announced few weeks before the peak season begins. Ramadan
rates are announced around Rajab and the Hajj rates are announced a month
earlier.
Q.
Why is the IslamiCity home page rate different than other pages?
A. Each site has its own dynamics and
is priced accordingly. The pricing scheme in the internet world is no
different than in offline medium. As we know a national newspaper (Los
Angeles Times) or an international media outlet like CNN or BBC will have
a totally different price structure than your local newspaper or radio
station. Our rates reflect such dynamics.
Q.Why
cannot I have my ad only on the home page of IslamiCity?
A. You can have your ad anywhere you
want including home page. However you may like to note the following
variables. Ads are placed on pages that can give you maximum exposure. For
example, our home page generates a minimum of 15,000 impressions in a day
on a slow day, a total of approx 500,000 impressions in a month. And,
let's say your total ad campaign is for 25K impressions to be exhausted in
a month which means that your exposure percentage on home page will be
only 5%. Now compare this with a page other than home page & let's say
the Bazar page that generates 5K a day, a total of approx 150,000
impressions in a month. And the same campaign of 25K impressions will get
about 18% exposure as opposed to only 5% on home page. Therefore we
suggest advertisers to not insist on home page or any other page as it
really doesn't matter because what we offer is a guarantee to exhaust the
number of impressions regardless of its location. In fact it is better if
an ad is shown or exposed more frequently at a page than shown very little
on home page. The click thru rate generally increases when the ad is
frequently seen. Again if this is all confusing, please feel free to give
us a call and we will be glad to help you understand the dynamics that
play out in placement of banners at any web site. We can be reached
at 310-642-0006, ext.111 or banners@islamicity.com.
Q.
How can I know if my ad is performing well?
A. You will have the ability to know
of your ad performance 24 hrs a day 7 days a week (a.k.a. 24x7) thru our web
based banner management application. You'll be provided with unique
access code and you can log in anytime and check it out by date or each
banner (if more than one banner in a campaign) or a combination of both,
etc. In addition to this, you will also receive a weekly summary
automatically emailed out to you.
Q.
Can I have more than one banner in my campaign?
A. Of course yes, you can have as many banners as you want in a given
campaign. In fact we strongly recommend you to always have more than one
banner in a campaign. This helps increase click thru rate.
Q.
I do not know how to design a banner ad?
A. Well, our designers will be glad to
assist you in designing your ad. Typical design rates are as follows:
Pop-up ad $125. Skyscraper $100, Full size $75 and Button size $50. We
strongly suggest that you work with a designer who's readily accessible to
you and who can understand your desires and needs and translate that
graphically in an effective fashion.
Q.
What does Impressions means?
A. Impression simply mean number of
times an ad is seen or shown. For example, 1000 impressions means that
your ad will be seen 1000 times and you will pay $X. To learn more about
web advertising terminology please click
here.
Q.
What does Click Thru's mean?
A. A click thru simply mean that when
an ad is clicked and the visitor reaches your site, also known as
destination or target site. Advertisers design their ads to achieve
maximum click thru. The higher the click thru rate the better the ad is.
Q.
Who is iViews.com?
A. iViews is a fully owned subsidiary
of IslamiCity and focuses on news and views from Islamic perspective.
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