IslamiCity > Banner Ads >  Welcome to Banner Ad Section  Sticky Factor "Sticky Factor" ... IslamiCity visitors spend an average of 11 minutes per session, twice as much than the industry average. Sticky factor greatly contributes to a successful ad campaign. Among many reasons, some of them are listed here for reference purposes. Sheer Time: The time a visitor spends & the ad clicks are directly proportional. Mindset: IslamiCity visitors do not accidentally visit IslamiCity but they visit for a "purpose", such as listening to Quran or watching Al Jazeera or shopping at Bazar, hence a positive mind set. Focus: IslamiCity serves to a very niche audience who are either Muslim or those who are interested to study Islam. Integrity: IslamiCity does not accept any advertisements from non-Sharia compliant businesses & hence visitors respect whatever is being advertised at IslamiCity. Mood: Visitors enjoy and benefit during their visit to IslamiCity as the content is meaningful and has usefulness. Their comfort level creates a positive mindset that contributes to not looking at ads in a negative way. Sample Stats for September 2007: Hits Entire Site 41,664,790 Daily Average 1,388,826 Page Views Page Views (Impressions) 13,655,262 Daily Average 456,792 Visitor Sessions Visitor Sessions 1,783,295 Daily Average 59,443 Average Visitor Session Length 00:11:25 (Eleven Minutes Twenty Five Seconds) Visitors Unique Visitors 934,835 Visitors Visited Once 740,620 Visitors Visited More Than Once 194,215